"2 out of 3 babies have dry skin. Baby skin is 3 times thinner than adult skin and hence loses moisture very fast.
A new born’s skin comes with a natural protective coating of moisturizing oils that cover their skin's outer layer. Wash away that oil and you might leave their tender skin vulnerable to dryness, irritation and rashes. For your baby’s soft skin, trust JOHNSON'S Baby Soap for the best care of your little one’s delicate skin."